Markets Marketing And Strategy

Question: Select an organization from the car area (for example Portage, Peugeot, Toyota, and so forth.) and afterward explore and compose a report that tends to every one of the accompanying elements:a) Analysis of the business and business environment.b) Assessment of the companys resources and resources.c) Segmentation inside the segment and the segment(s) directed by your picked company.d) A conversation of how, if by any stretch of the imagination, a comprehension of these three components is identified with the businesss execution. Answer: Presentation Puma has been a main vehicle maker in the mid/very good quality games vehicles and SUVs. In the wake of downturn in the past successive years, the organization has seen an immense change all in all execution since obtainment by Tata Group, starting late taking an advantage in plenitude of 1.5bn in Fy'12. It defies competition from German firms, for instance, BMW and Mercedes Benz, who work in a relative fragment, both accomplishing 285% of JLR's unit bargains in the previous scarcely any years. Puma Cars, built up in 1922, is one of the world's chief creators of excess basr and sports vehicles, for instance, their latest auto: the F-Type bargain mid-2013. Hustling varieties of most models are available, for example XKR-S, allowing access to the worthwhile execution auto showcase with an arrangement esteem of79,995 depending upon structure (Jaguar 2012). SWOT Analysis of Jaguar Qualities Goodbye Motors' takeover offer has upheld hypothesis potential; 1.5bn. Effective new items for example Range Rover Evoque that has been one of its greatest grosser. Railhead terminal has expanded appropriation potential (Jaguar 2012). Shortcomings A large portion of the execution per worker of BMW because of trades association sway. Lost past proprietors (ford's) applicable involvement with the segment in the wake of acquiring. Openings Quick advancement of BRIC economies, for instance, China; at least 7% veritable yearly GDP improvement since 1999. the purchasers getting all the more ecologically cognizant, credit of 340m made sure about to coordinate RD. Shortcoming in the cash bolsters JLR sends out, drives income increment of 37% from fy'11-'12. Dangers Few eco-pleasing contributions implies climbing fuel costs may horribly impact JLR deals. Amazing trade association impact in the UK has relatively more noteworthy impact on JLR capability to contenders. Outside association may debilitate brand picture and prevent UK customers (Kpmg 2013). Industry and Business condition With everything taken into account, vehicles made by Jaguar fall into the indulgence bar/sports auto or excess SUV classes. Different vehicle makers battle for all intents and purposes clearly with Jaguar in these parts, the greatest. These figures address the overall oligopolistic business; there are various region specific assortments (Kpmg 2013). For example, in the United States, Chrysler has filled in as a fundamental contender to Jaguar, with 43,000 units sold differentiated and Jaguar's 5,000 for as long as two years. The overall vehicle industry is at risk to an extent of factors that are expanding multifaceted nature and affecting the monetary options available to car creators (Unescap 2007). The most extreme portion of these components partners with one another and have solid interdependencies. In any case, a portion of these factors are business part provoked and, subsequently, can't be affected direct by the vehicle producers. Globalization, regionalization and business joining - Due to the effects of advancement the national markets are dynamically globalized. This offers OEMs the chance to develop to new markets, moreover grows the danger of new members or extended contention in regular markets. Take these examples, European OEMs right presently go up against an intense arrangement threatening by Hyundai. The contrary piece of globalization is confinement, which suggests that close by tastes and client tendency must be considered by associations. Institutionalized world auto as cutting edge by Ford a few years earlier would not prevail in the present reality (Unescap 2007). A substitute issue for any OEM is business area association due to digitalization of practically all things and worth incorporate structures. Accessible side, the extended invasion of things with modernized building prompts new vertical and level associations between various assortments of associations thusly dynamically discarding st andard industry limits. This unavoidably raises the issue for an association in the matter of who is an assistant and who is an adversary in the association's field of the business (Jaguar land wanderer 2012). Progressively expanded client complete instances of lead - Consumers most likely won't recognize regulated things, anyway need things that satisfy the individual necessities. Target gathers thusly should be cut back by organizations so customers will be pulled in by the things ad. Then again, because of the extended overall contention with a more grounded focus on cost and not on brand loyalty, purchasers all things considered don't repay associations for the more individualized things (Jaguar land meanderer 2012). Panthers Assets and Resources Panthers LAND ROVER is UK's greatest premium auto delivering business, manufactured around two outstanding British auto brands: Land Rover, the world's driving producer of premium all-wheel-drive vehicles, and Jaguar, one of the world's central indulgence sports bar and sports auto marques. The greater part of the vehicles are assembled and arranged in Britain remembering they have hopeful game plans for overall turn of events, the point of convergence of the business remains in UK. The organization has placed billions of pounds in the state of-the-craftsmanship age, inventive work workplaces. As a matter of fact, Jaguar is the best UK examiner in RD in the gathering zone and is in the overall fundamental 100 for Rd use. This hypothesis, alongside the advancing sponsorship of the local gatherings and bolster help the adolescents search for livelihoods in vehicle structuring (Export 2010). A couple of year prior Jaguar sold around 425,000 vehicles of Land Rover in excess of 170 countries - up around 19% from the previous year. This has made Land Rover probably the greatest exporter by quality in UK, with around 80% of the vehicles created in UK being sold abroad. The tasks of Land Rover in UK happen at five areas, with three vehicle collecting plan. Two in Solihull and West Midlands at Castle Bromwich, one close Liverpool in Halewood - and other two impelled blueprint and building centers at Whitley and Gaydon in Midlands. It is from these five districts that Jaguar Land Rover right currently conveys the extent of vehicles that proposal more than 170 countries (Export 2010). The association is altogether developing its UK workplaces with another 500m Engine Manufacturing Center close Wolverhampton, while far reaching scale overall turn of events and adventure will see the improvement of further collecting plants in Brazil and China by 2015 and past. Panther Land Rover is furthermore routinely placing assets into its present UK workplaces. The organization continued with an expansion visit for districts that has realized a noteworthy augmentation in employments in late years. The association's general workforce is ordinary to develop by for all intents and purposes 11% in the midst of the monetary year 2013-14 to around 29,000 individuals (Land wanderer 2009). The HR vision and strategy is carefully made to help long stretch business destinations. As the organization's security Commitment communicates: 'our most unmistakable asset is our kinfolk, nothing is more basic than the prosperity'. Solid foundations have been laid for the general public concentrated on advancement, cooperation and quality. Panther's Land Rover is set out to proportionate chances, consideration and progressing grouped characteristics, with zero obstruction of an isolation. Upgrading the sex leveling is a need at Jaguar land Rover, which offers a progression program for wome n and works the tolerably regarded Engineering system for Women, presently in its twelfth year, and the ladies in advancement Sponsorship Scheme for female students charmed by building callings (Defra 2011). The association was regarded the 'Two Ticks' picture in recognition of its exercises to use, keep and make the limits of disabled staff. Varying characteristics Councils compass the affiliation, breathing life into game plan, and best practice is seen at the yearly Diversity + Inclusion Awards event, presently enters its eighth year. Division of vehicles of the organization The vehicle portions can be isolated into A, B, C and D fragment: Little Cars in portion A Lower Mid estimated vehicles in fragment B Upper fair sized vehicles in Segment C Premium extravagance vehicles in portion D Sports Utility Vehicles in portion E Multipurpose vehicles in portion F Upper D partition is the lavishness auto area and the prize extent of these cars will be more than 25 lakhs. Puma Land Rover goes under the upper D fragment. Buyers getting a charge out of towards these cars are a consequence of its execution, torque, wonderful, enthusiastic and status (IBM 2010). A level of the buyers are intrigued about the country of beginning stage of the brand. Most luxury automobiles hold their marquees as a lead. To overhaul the brand's vitality, most lavishness auto marquees have broadened their picture upward into another segment. A valid example Land Rover has stretched out into a segment called upper games utility vehicle. Most present holders of indulgence cars tend to have gained an auto once in the past; the customer has potentially made an aura towards it. Here a disposition transforms into a surveying judgment (want or not yearning) in view of prior or present understanding, for instance, past satisfaction from vendors or things and organizations (aft er arrangements and guarantee), driving information and financial status of customers (Capegemini 2004). The indulgence cars should be a bit of its chief's life. It needs to give its h

Organizational Behavior & People Managementâ€Myassignmenthelp.Com

Question: Talk About the Organizational Behavior People Management? Answer: Introducation The experience developed the requirement for cooperation and the part of responsibility for every individual from the group. Components like straightforwardness and common trust in all the operational regions a group was to participate in, were significant exercises to improve in for a progressive undertaking finish. There was additionally the need to perceive and gain proficiency with one another, which would give a foundation of understandability in bunch works, this end up being one of the driving components of compelling and productive group objective fulfillment. The S.M.A.R.T rules were another exercise that one would identify with the group building viewpoint. The brilliant standards cited factor like time, accomplishments, quantifiable, assets and determination of the goals. They all consider an intelligent stage as without this standards it the group, the collaboration will undoubtedly fall flat with a high likelihood (Noe, et al. (2006). Partner the executives and how it identify with the expert experience. The exercise opened up the requirement for groups to comprehend the partner need, how to convey, and what impacts their dynamic. This goes about as a rule for the gathering's destinations and serves to procedures the best needs in order to get positive input from the examining of their exercises by the partner. Just as to accomplish the characterized destinations, the exercise accentuated generally on the significance of legitimate and effective correspondence (Tarhini, et al. (2015). With a great deal of accentuation on the criticism, as it would make a stage for the following system to take for the postponed destinations. With an away from of the better the criticism, the more noteworthy the vocation development that one has. Reference Noe, R. A., Hollenbeck, J. R., Gerhart, B., Wright, P. M. (2006). Human Resource Management: Gaining an upper hand. Tarhini, An., Ammar, H., Tarhini, T. (2015). Investigation of the basic achievement factors for big business asset arranging execution from partners point of view: A methodical audit. Worldwide Business Research, 8(4), 25.

The Best Ways to Make Money from Gambling Online ?

The Best Ways to Make Money from Gambling Online ? Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!The Best Ways to Make Money from Gambling Online ?Updated On 25/02/2020Author : Ram kumarTopic : Make MoneyShort URL : https://hbb.me/2PlaudT CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogMost people believe that gambling online is a waste of time and money. They do have a point because the vast majority of the players lose cash in the long run and don’t know what they are doing.However, there is a small percentage of people who actually beat the system and register profits over time. It’s not easy to achieve and it takes patience, but it’s possible to make money gambling online.Here are the best ways to do that.Learn Online PokerOne of the best options to profit from online gambling is to play poker. Unlike casino games such as roulette, blackjack, and slots where you play against the house, you face other players in poker. The platform simply collects a fixed fee that depen ds on the format you pick.The point is, your opponents don’t have a predetermined mathematical advantage. They make mistakes and if you are a good player, you can take advantage and make money in the long run.It takes time to master the game, but you can start without spending a dime. Some poker sites run tournaments that are completely free to enter and offer real prizes. They are called freerolls and you can build a bankroll by playing them. At the same time, make sure to read about the game and develop your skills further. Once you have enough money in your account, you can hit the low limits and start from there.The road to success is long but if you get there, you can make a lot of money. It’s important to remember that there’s a lot of variance in poker, so you need to apply proper bankroll management.Bet on SportsThe other type of online gambling that has produced proven winners is sports betting. The reasons why you can make money vary greatly, but the most important a mong them is related to the way the bookmakers compile their odds.READSimple Ways Any Creative Person Can Earn A Living From The InternetThey use complicated algorithms and formulas like the Poisson distribution that allow them to get the prices right and then apply a small margin.It’s close to impossible to fight them at this point, but that’s when another factor steps in. Each sportsbook moves the odds based on the expected bets placed by the users and once the money starts pouring in, the prices keep moving up and down.Since the mass bettor doesn’t know much and just follows the hype, you can often find valuable opportunities. The prepared players actually make a lot of money in the long run.It’s not easy, of course, but hard work and deep understanding of the sports and leagues you decide to follow can pay off handsomely after a while.Exploit Bonuses and PromotionsThe competition for customers between the different gambling operators online is fierce. One of the most com mon ways to attract users and keep them is by offering different promotions.Each new player can enjoy large first deposit bonuses for poker, bingo, casino games, and other products. Even when you’re done with them, there are various ways to earn more money.If you are smart and exploit the promotions of the gambling operators in the best way possible, you can actually eliminate their advantage and make money in the long run.ConclusionThis post alone won’t make you an instant winner in online gambling. It’s designed to show you the best ways to make money, the rest is up to you. You need to put the necessary time and effort to reach a level of competence that will return profits.

Mandarin Chinese Names of North American Cities

Mandarin Chinese has a relatively limited stock of phonetics compared with other languages. When it comes to translating Western geographical names into Chinese characters, a close phonetic match is attempted. Consideration must also be given to the meaning of the chosen Chinese characters. Most geographical names are chosen as phonetic approximations of the Western names, but a few place names are descriptive. San Francisco, for example, is Jià ¹ JÄ «n ShÄ n, which translates as â€Å"Old Gold Mountain,† reminding us of the California gold rush. Most Mandarin Chinese geographical names sound strange to Western ears. This is because there is usually not an exact phonetic equivalent to the sounds of the English names. North American Cities Click on the links to hear the audio. English Name Chinese Characters Pinyin New York ç ´ Ã§ ´â€ž niÇ” yuÄ“ Boston æ ³ ¢Ã¥ £ «Ã©  â€œ bÃ…  shà ¬ dà ¹n Montreal è’™ç‰ ¹Ã¥ ©  mà ©ng tà ¨ là ³u Vancouver æ º «Ã¥â€œ ¥Ã¨  ¯ wÄ“n gÄ“ huà ¡ Toronto Ã¥ ¤Å¡Ã¥â‚¬ «Ã¥ ¤Å¡ duÃ…  là ºn duÃ…  Los Angeles æ ´â€ºÃ¦ â€°Ã§ £ ¯ luà ² shÄ n jÄ « San Francisco 舊金å ± ± jià ¹ jÄ «n shÄ n Chicago èŠ Ã¥Å   Ã¥â€œ ¥ zhÄ « jiÄ  gÄ“ Seattle è ¥ ¿Ã©â€ºâ€¦Ã¥Å"â€" xÄ « yÇŽ tà º Miami é‚ Ã©Ëœ ¿Ã¥ ¯â€  mà  i Ä  mà ¬ Houston ä ¼â€˜Ã¦â€" ¯Ã©  â€œ xiÃ… « sÄ « dà ¹n Portland æ ³ ¢Ã§â€° ¹Ã¨Ëœ ­ bÃ…  tà ¨ là ¡n Washington è  ¯Ã§â€ºâ€ºÃ©  â€œ huà ¡ shà ¨ng dà ¹n New Orleans ç ´ Ã¥ ¥ §Ã¨â€° ¯ niÇ” à  o lià ¡ng Philadelphia è ² »Ã¥Å¸Å½ fà ¨i chà ©ng Detroit Ã¥ ºâ€¢Ã§â€° ¹Ã¥ ¾â€¹ dÇ  tà ¨ lÇÅ" Dallas é â€Ã¦â€¹â€°Ã¦â€" ¯ dà ¡ lÄ  sÄ « Atlanta ä ºÅ¾Ã§â€° ¹Ã¨Ëœ ­Ã¥ ¤ § yà   tà ¨ là ¡n dà   San Diego è â€"Ã¥Å" °Ã§â€°â„¢Ã¥â€œ ¥ shà ¨ng dià © yà ¡ gÄ“ Las Vegas 拉æâ€" ¯Ã§ ¶ ­Ã¥Å   Ã¦â€" ¯ lÄ  sÄ « wà ©i jiÄ  sÄ «

Gender Stereotyping And Gender Stereotypes - 1504 Words

When thinking about the â€Å"perfect man† adjectives like muscular, tall, and tough come to mind while when thinking about the â€Å"perfect woman† those adjectives tend to be more on soft, shy and pretty side of the spectrum. These associations are known as gender stereotypes. The textbook definition of gender stereotyping follows the ideal of overgeneralizing characteristics and attributes of a person solely based on the gender of the person without viewing them as an individual (Nobullying.com). From the moment new parents find out the sex of their child, gender stereotyping beings. Typically, most little girls are dressed up in pink frilly outfits with nurseries decked out in soft pinks and delicate patterns while boys have the blue nurseries†¦show more content†¦It is to what degree this is taken when the differences between cultures are made visible, in some countries, women are seen strictly as caregivers who have no opportunity to get a job or make a n ame for themselves because this role is left specifically for the men. While in other places around the world, these ideas are changing, women are becoming just as much a part of the workforce and society as men. Like many other countries’, the United States’ gender roles have shifted greatly over the decades as family and professional roles have become more equal. Up until the 1980’s men were the primary breadwinner and disciplinary figures in the family while the women were the caregivers who stayed at home and kept the house. As time went on, women began receiving higher education and even began working more outside of typical â€Å"women’s jobs† such as secretaries, teachers and nurses. Today, men and women are fairly equal when it comes to work and receiving education, according to a Time article, studies even show that women are more likely to obtain a college degree than men (Feeney). It is also being more and more common to see women in hig h authority positions and holding public office, some have even embarked on the path to be elected the leader of our country. These steps are huge strides for women, not only in the race for equality, but in abolishing some of the most common genderShow MoreRelatedGender Stereotyping And Gender Stereotypes848 Words   |  4 PagesGender stereotyping is one of the most controversial topics in the field of education. Professionals are constantly trying to find efficient and effective ways to monitor not only teachers and administrators, but the students as well, to be sure that gender stereotyping and gender biases are kept to the minimum within the school environment. With the goal of neither gender biases nor gender stereotyping in the school system, higher educational professionals constantly seek and research to find waysRead MoreGender Stereotyping : The Development Of Gender Stereotypes1565 Words   |  7 PagesVery few people understand the development of gender stereotyping and how it impacts the younger generation. Gender stereotypes are social expectations of how female and males should act. They are cultural interpretation about how females should be characterized as feminine and like pink, and how boys are stereotyped to be masculine and like the color blue. However, these stereotypes are not natural because they are socially constructed. Social construction is an idea or practice that a group ofRead MoreMedia And Stereotyping On Gender Stereotypes1395 Words   |  6 Pagesportrayals of women in these ads were never seen by any of the informants as sexist or inappropriate, contrary to the researcher s own introspection. Dominant Culture Stereotyping on Pinterest | Gender Stereotypes ... It was about time someone addressed the phrase â€Å"like a girl†. It’s full of negativity and perpetuates the stereotype that the way women do things is inferior to the way men do them. So, hold high the foam finger of feminism for this advert that was screened in the Super Bowl, for tacklingRead More A Tale of Two Cities - Breaking Gender Stereotypes and Stereotyping854 Words   |  4 Pages nbsp;Breaking Gender Stereotypes in A Tale of Two Cities nbsp; The men and the women of A Tale of Two Cites are violent, loving, cowardly, brave, and ruthless.nbsp; Some people are weak and spoiled, while others are badly treated and vindictive.nbsp; Many contrasts between men and women can be found within this story.nbsp;nbsp; nbsp; nbsp;nbsp;nbsp;nbsp; A Tale of Two Cities clearly portrays very distinct divisions in the behavior of men.nbsp; The aristocrats, or upperclassmenRead More We Must Put an End to Gender-related Stereotypes and Stereotyping1629 Words   |  7 PagesWe Must Put an End to Gender-related Stereotypes I have heard it said many times and by many women, I wish that I were a man. Men have it so easy. . . It is a statement which stems from the fear and anger that comes from so many years of oppression and abuse; a statement which stems from the pressure to meet the present impossible standards of beauty and bodily perfection. At times it seems to be an understandable statement to make. Admittedly, I have found myself wishing that very absurdityRead MoreStereotyping : Stereotypes And Stereotyping1494 Words   |  6 PagesStereotyping In Education Stereotyping is when you treat people unfairly just because they have characteristics of a certain group (Merriam Webster Dictionary). In education stereotyping is something you come in touch with every single day, it is so common we don’t even know it is happening. In everyday life Stereotypes are used, they are directed towards ethnicity, gender, and education. â€Å"In ethnicity, we have the ideas that each race is a certain way† (Aronson. The impact of stereotypes). HereRead MoreThe Role Of Gender And Stereotyping Of The Sexes Essay972 Words   |  4 PagesIn this paper I will discuss how the role of gender and the stereotypes of the sexes relate. I will also discuss the child’s perception of their male and female superiors and in the way they carry out their own behavior in regards to what has been introduced to them. In this paper I want to also expand on the basic stereotypes that we as individuals portray toward a gender. Gender and stereotyping is among a broad spectrum. There is an expansive amount of content, but the concept still remains theRead MoreMovie Analysis : The Four Young Boys 1520 Words   |  7 PagesAmerican society, gender stereotypes and the topic of stereotypes remain a central focus of art and indivi dual discussion. Rob Reiner addresses stereotypes in Reiner’s film Stand by Me when he sheds light on multiple stereotypes in society. Throughout the film, Gordon, Chris, Vern, and Teddy, the main characters in the movie, frequently describe each other with derogatory terms, which characterize stereotypes in American culture. In Reiner’s movie, the four young boys follow the stereotypes that societyRead MoreThe Influence Of Gender Roles1404 Words   |  6 Pages The Influence of Gender Role Stereotyping Shawn Berkley Santa Fe College Abstract Study on gender role stereotypes has shown that there are several negative effects of stereotyping. The study on how gender role stereotyping effects children is not as prevalent because most believe that it doesn’t matter, since children are just forming their stereotype so children do not care. However, some psychologists have done some research on it, and from their researchRead More Gender Differences and Gender Stereotypes from a Psychological Perspective1085 Words   |  5 PagesGender Differences and Gender Stereotypes from a Psychological Perspective Gender Differences and Gender Stereotypes Gender differences and gender stereotypes are fascinating in that one must sift through the theories, assumptions and inevitable confusion to distinguish the reality from the assumption. Men and women are obviously different, especially inherently, but how? And why? And which differences are more individualized than generalized? Even more interesting is to observe how the

Analysis on The Destructors by Graham Greene - 820 Words

The Destructors written by Graham Greene as a third person view. The story set in London nine years after the end of World War II. People survived from The Blitz. The Blitz was Nazi Germanys sustained aerial bombing campaign against Britain in World War Two.(The Blitz) Everything was in chaos, people lost their home, slept in the underground station and lost their hope for the future. The story is about a group of teenage boys who formed a gang and call themselves as the Wormsley Common Gang. They have a meeting every morning in an impromptu car-park. It is the site of last bomb of the first blitz( Greene,55). Although almost everything in this area is destroyed, there is only one house remain with limited damage. It is owned†¦show more content†¦There would be headlines in the papers.(Greene,58) They believed what they have done are great things, it will make people recognized them and give them fame. I think it is an example of man vs. society. The youth believe they are the underdogs of this society, no one cares about them, they want people to recognize them that they can do something that is significant. Just as The Blitz destroy the whole street, they can destroyed Mr. Thomas house which is the only one survived from The Blitz. Trevor, is the protagonist of the story, there are many conflict that happens in the story where Trevor have conflict with other as a man against man conflict. First of all, he has conflict with Blackie, the old gang leader. Blackies plan was to take free ride from Paris. But Trevor is planning to break in Mr. Thomas house and destroy the house from inside just like worms in an apple. When the gangs vote which plan is better, Blackie know that it was the end of his leadership. Trevors idea are better and more fun for the youth gang that they have never done things like this before. Although Blackie wants to leave because he just lost the leadership, he wants to share this potential fame with the gang together. The other major conflict is between Trevor and Mr. Thomas. Mr. Thomas first showed his house to Trevor, but Trevor betrayed him and lead the gang to breakShow MoreRelatedAnalysis Of The Book The Destructors By Graham Greene954 Words   |  4 Pagesremarked during the later parts of his life. Even Picasso’s genius creative mind knew the potential that destruction has in terms of life; an untapped force of creation and desire awaiting to be fulfilled. In the legendary short story â€Å"The Destructors† by Graham Greene, protagonist Trevor is an intelligent fifteen year old boy who joins a children’s gang in the wake of the Second World War Seemingly set back in life by the horror of the war, Trevor cannot find himself without a certain pain festeringRead MoreAnalysis Of The Book The Destructors By Graham Greene945 Words   |  4 Pagesreaders to the end is the reason why they picked a story that is more commercial fiction or literary fiction. Commercial fiction drives readers away from the real world, while literary fiction deepens the reader’s awareness of life. â€Å"The Destructors† by Graham Greene is a short story that stresses the tension between social classes following the aftermath of World War II. This realistic fiction grasps historical context to reveal the purpose of the destruction of a house. The Wormsley Common Gang’sRead MoreA Critical Analysis of The Rocking-Horse Winner and The Destructors1240 Words   |  5 PagesA Critical Analysis of The Rocking-Horse Winner by D.H. Lawrence and The Destructors by Graham Greene In both stories, The Rocking-Horse Winner by D.H. Lawrence and The Destructors by Graham Greene we see the common theme of wanting to be envied by others because of what we have or can do. The need to do better, have prestige and more power than anyone else is a very common human conflict that is dealt with on all levels of humanity. The emotional environment that man growsRead MoreStory Analysis: the Destructors Essay examples789 Words   |  4 PagesThe Destructors Short Story Analysis This short story written by Graham Greene depicts a group of teenage boys, who call themselves the Wormsley Common Gang, after an area where they lived in. The story takes place in Post-World War II. England, almost everything in their part of town is destroyed, with the exception one house that stands with minimal damage. The house is owned by Mr. Thomas (or Old Misery) an old man who lives there alone. The boys do not trust Mr. Thomas, despite his charitable

Marketing-Pricing Cases free essay sample

Pricing Course Module in Marketing Management Course Modules help instructors select and sequence material for use as part of a course. Each module represents the thinking of subject matter experts about the best materials to assign and how to organize them to facilitate learning. Each module recommends four to six items. Whenever possible at least one alternative item for each main recommendation is included, as well as suggested supplemental readings that may provide a broader conceptual context. Cases form the core of many modules but we also include readings from Harvard Business Review, background notes, and other course materials. I. Overview of suggested content (HBS cases unless otherwise noted) Title 1. Module Overview Principles of Pricing (HBS note) and Colonial Homes Supplement: Marketing Analysis Toolkit: Pricing and Profitability Analysis (HBS note) 2. Behavioral Pricing Note on Behavioral Pricing (HBS note) and Tweeter etc. Alternative: Coca-Colas New Vending Machine (A): Pricing to Capture Value, or Not? 3. Value-Based Pricing Atlantic Computer: A Bundle of Pricing Options (HBP Brief case) Alternative: Curled Metal Inc. -Engineered Products Division 4. Pricing Structure Virgin Mobile USA: Pricing for the Very First Time Alternative: XM Satellite Radio (A) American Airlines, Inc. : Revenue Management Dolan Gourville Bell Nashem Steenburgh Avery 506021 190008 511028 2005 1989 2010 10p 8p 8p Author Product Number Publication Year Pages Teaching Note Gourville Gourville Wu King Naraynadas 599114 597028 500068 1999 1997 2000 12p 24p 9p -597082 Bharadwaj Gordon Shapiro Cespedes 2078 709434 2007 2008 10p 14p 2079 709501 McGovern Godes Ofek 504028 504009 2003 2003 19p 25p 504108 504082 5. Yield Management and Revenue Pricing Dhebar Brandenburger 190029 1989 13p 190192 Alternative: Priceline. com: Name Your Own Price Supplement 1: How To Reap Higher Profits with Dynamic Pricing (Sloan article) Supplement 2: Pricing and Market Making on the Internet (HBS note) Mars Inc. : Online Procurement (Ivey case) Dolan Sahay 500070 SMR254 2000 2007 12p 10p 501046 Dolan Moon 500065 2000 20p 6. Auctions and Online Procurement Bell 905E04 2005 6p 805E04 II. Rationale for selecting and sequencing the items in this module In Section 1 the Principles of Pricing note, based on the earlier Pricing: A Value-Based Approach (500071), conceptualizes pricing in terms of objective value, perceived value, and costs. It addresses in detail how to determine objective and perceived value, along with price sensitivity and price customization, before bringing the analysis back into the context of the other 3 P’s and the wider marketing strategy. In the Colonial Homes case, the company in question is presented with an unexpected increase in the cost of raw materials, and must decide how adjusting its price to cover at least some of the increase will affect customer demand and profits, or whether it would be less unprofitable to change suppliers. For students who are not yet familiar with the necessary mathematics, the suggested supplement Market Analysis Toolkit: Pricing and Profitability Analysis discusses how to draw a demand curve and calculate costs, optimal prices, and profit. In Section 2, Note on Behavioral Pricing extends some remarks at the end of Principles of Pricing concerning ethical and legal factors in pricing. It argues that businesses downplay considerations of fairness when pricing, and pay dearly for it. One cannot determine customer willingness to pay without attending to behavioral and psychological factors that seem to fall outside of a purely economic calculus. The Tweeter etc. and alternative Coca-Colas New Vending Machine cases exhibit the influence of behavioral factors in pricing and mispricing. The cases in Section 3 illustrate value-based pricing. In Atlantic Computer: A Bundle of Pricing Options, a high-end server manufacturer has developed a new server for the basic server market and a software tool that greatly improves its performance for particular applications. Students are asked to compare the prices derived from cost-plus, competitor-based, and status-quo pricing with that derived from the valuebased pricing model described in the Principles of Pricing note. The case closes by looking at the challenges of implementing value-based pricing, and more specifically, whether 1) the sales staff will be able to persuade customers to buy at the higher value-based price and 2) how the competition might react and respond. In the alternative case, Curled Metal Inc. —Engineered Product Division, a firm has invented a new product (curled metal pile driver pads). Production costs of each pad are higher than the current pad cost, but they last much longer and perform much better. How much of that improvement can Curled Metal capture for itself in pricing, and how can it use its choice of distribution channel and sales strategy to push the customers’ perceived price towards the objective price? For the two cases in Section 4, Virgin Mobile USA: Pricing for the Very First Time and XM Satellite Radio, pricing structure is as crucial as price itself. Virgin is entering a very crowded mobile telephone pace and has decided to target an underserved market, the young, many of whom have poor credit and uneven usage patterns. Before it can determine the optimal price, it must choose its pricing structure: buffet versus a la carte, prepaid versus postpaid, and whether it will employ the hidden fees and subsidies prevalent in the industry. Pricing structure, it recognizes, is harder to change than the price level, and it will be key to hitting its target market. With its rich market data, students are also asked to make break-even analyses, estimates of customer acquisition cost, and estimates of customer lifetime value. XM, too, is considering a novel pricing structure, passing on advertising revenues and relying solely on subscription fees. As with the Virgin case, price level presumes pricing structure, and pricing structure follows targeting and segmentation, all informed with market research data. However, the XM case includes other complications, for it will need to establish partnerships with leading electronics manufacturers to provide radio receivers, and thus must consider trading off part of the subscription income to subsidize the manufacturers and lower the entry price for potential customers. There is also a discussion of some dynamic pricing possibilities. Dynamic pricing is the focus of Section 5. American Airlines, Inc. : Revenue Management, an HBS classic, gives a simple but rigorous introduction to dynamic pricing and revenue management, as it was practiced by the airline industry in 1990, subsequent to the deregulation of 1978. Revenue management is composed of pricing and yield management, and students learn through quantitative assignments that the two must be done in tandem to maximize revenue. The alternative case, Priceline. com: Name Your Own Price, extends airline revenue management into the online era. Priceline builds an internet-pricing front for the airlines that allows them to shield their brands in a reverse-auction market-making mechanism. Its success encourages it to try to extend its innovation horizontally to other industries, none of which shares all of the characteristics that make its economic logic so applicable to airline travel. The case provides students the opportunity to think through how online markets, and, especially, the â€Å"name your own price† model, have different degrees of traction with different types of products, markets, and consumers, and what changes in pricing structure are necessary to make them work. The supplemental readings in Section 5 provide additional context for the cases. The article â€Å"How to Reap Prices with Dynamic Pricing† points out that, historically-speaking, fixed prices are an anomaly, and that with changes in technology and cultural attitudes, businesses can increase revenues and profits with dynamic pricing. It identifies the salient characteristics that make dynamic pricing possible and profitable. Furthermore, the note Pricing and Market Making on the Internet shows how the three different kinds of market-making mechanisms—set price, buyer/seller negotiation, and horizontal interaction—apply to the Internet, and when adopting a particular market mechanism can work to counteract the downward pressure on prices and margins often associated with e-commerce. The final case, Mars Inc. : Online Procurement, is an introduction to B2B auctions in Section 6. It asks students to construct a model that Mars might use to operate its online procurement auction, given its specific requirements, and to use Excel Solver to determine the winning bid. The HBSP simulation, Pricing Simulation: Universal Rental Car (#2093) is highly recommended as an integrative exercise, either to introduce or to cap off this module. Students are asked to manage a rental car operation and improve regional performance by developing a pricing strategy. The simulation covers many of the same principles of pricing covered in the notes and in the cases in this module: price elasticity, differences in demand across customer segments, competitive and macroeconomic factors, and pricing mathematics.